Oct. 10th, 2010 10:17 pm
Yes, the future's been sold
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Today I discovered that Universal apparently has a cable channel. I stumbled across, and ended up watching, the last twenty minutes or so of Matchstick Men, which left me wanting to catch the first hour or so. When
monshu switched on the set after dinner, it was about fifteen minutes into The Brothers Grimm. I told him the negative things I'd heard about it and convinced him to pop in a DVD instead. A couple of hours later, he popped that out and turned in and I found myself watching the exact same scene in the movie. So this time I gave it a chance and found it thoroughly off-putting. Hammy, clunky, vulgar, muddled, full of crappy CGI and awful performances. Can't imagine what would induce me to watch it all the way through.
The really odd thing about the channel were the commercials. At the bottom of the hour, we had several minutes of them, which isn't unusual. What was different, however, is that they were longer than evening television spots generally are. The ad for Rosetta Stone was so long it felt like an infomercial. With that much time to spare, you'd think they could do a fairly good job of demonstrating their product. It was filled with testimonials from supposed users. The thing is none of these people spoke in their target languages. We were just supposed to take their word for it that the system worked for them. It was like a Bowflex ad with all the models wearing parkas or a Ginzu ad where no one slices a tomato.
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The really odd thing about the channel were the commercials. At the bottom of the hour, we had several minutes of them, which isn't unusual. What was different, however, is that they were longer than evening television spots generally are. The ad for Rosetta Stone was so long it felt like an infomercial. With that much time to spare, you'd think they could do a fairly good job of demonstrating their product. It was filled with testimonials from supposed users. The thing is none of these people spoke in their target languages. We were just supposed to take their word for it that the system worked for them. It was like a Bowflex ad with all the models wearing parkas or a Ginzu ad where no one slices a tomato.
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