I received an ad in the (real) mail this morning for pine beds:

All our beds are produced from beautiful Scandinavian redwood pine trees which are hacked down by burly Scandinavians with big beards. However, they are followed by the good tree fairy who plants more trees in their place. Thus ensuring a continued income for the burly Scandinavians of tomorrow.

I thought you'd like it.

Googling "burly Scandinavians" is oddly fruitful, BTW, turning up, among other things, this.