My reaction exactly. I checked the spelling three times to make sure I'd transliterated it correctly and it wasn't supposed to be Todor Zhikov, the beloved Bulgarian talk-show host, or something.

But the more I thought about it, the more sense it made. The transition from state socialism to a market economy has been rough in Bulgaria, worse than elsewhere in Eastern Europe. A lot of older people have had a great deal of trouble adjusting to the new system, and in an aging population (the median age in Bulgarian is 40), that's a significant bloc. It's not surprising to see their longing for the "good old days" when there wasn't much to be had but at least it was guaranteed reflected in a poll like this.