Date: 2005-08-17 08:16 pm (UTC)
Whoops, I meant proper nouns. Not having lived in their markets until recently, I have never heard an Ikea ad on radio or TV. I would very much suspect that they pronounce it the "American" way. Though that is not the Scandinavian way. So what's wrong with saying Bruschetta with a Sch instead of a K? They are both proper nouns from a different language.
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